The Nottingham Building Society

The Nottingham Building Society

The Nottingham Building Society needed to standardise its sales approach for a new, diverse sales team without losing the authenticity of its members. It partnered with Pareto for a customised training programme that not only achieved this goal but also led to tangible improvements, including consistent target achievement and internal promotions. The success of the initial programme led to a continued partnership.

The Nottingham Building Society's sales team experienced significant growth in 2023 and 2024, bringing in people from diverse sales backgrounds. Their main challenge was to standardise their messaging and broker contact approach while still allowing each team member to maintain their unique authenticity and drive.

To address this, the Nottingham Building Society partnered with Pareto, who provided a tailored sales training programme. Pareto's approach began by deeply understanding the sales team's diverse makeup and ensuring the training felt like a valuable investment in their careers. Initial one-on-one sessions helped tailor the programme to the specific needs of the business and the sales team.

The programme was a success, leading to a collective understanding of expectations and set standards. Individually, team members gained a deeper understanding of how they handled different situations. Tangible improvements included consistent achievement of sales targets and five internal promotions.

As a result of the initial training's success, The Nottingham Building Society hired Pareto again for a follow-up sales programme. This highlights the trust and respect the team has for Pareto.

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