Your talent partner for

apprenticeships
all things sales
emerging talent
executive search
performance consultancy & training
About Pareto

We are an industry leading recruitment, apprenticeship and training provider with 30 years experience providing organisations with top talent and training.

 

Pareto began back in 1995 with a commitment to providing high-performing talent to organisations across the UK and the US. 

 

For three decades we have taken our “Pareto Approach” across the globe and have been partnering companies with the very best talent.

 

We take people all the way from learning to leading.

PARETO DNA

What makes us different?

We aren’t recruiters - we are talent partners.

 

While recruitment is part of our offering, it’s not our sole focus.

 

We support organisations to attract, develop and retain top performers.

 

What makes us different?
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Our Sectors

Industries we support

  • Banking
  • Cybersecurity
  • Energy
  • Finance
  • Healthcare
  • IT & SaaS
  • Furniture Manufacturers and Distributors
  • Sales
  • Construction
  • Automotive
  • Hospitality
  • Healthcare
  • Insurance
  • Manufacturing
  • Recruitment & HR Services
  • Tech
  • Telecommunications
  • Transport & Logistics
  • Banking
  • Cybersecurity
  • Energy
  • Finance
  • Healthcare
  • IT & SaaS
  • Furniture Manufacturers and Distributors
  • Sales
  • Construction
  • Automotive
  • Hospitality
  • Healthcare
  • Insurance
  • Manufacturing
  • Recruitment & HR Services
  • Tech
  • Telecommunications
  • Transport & Logistics

Our approach

We’re not CV-led, we’re focused on the traits that determine who will be a high-performer for your organisation. 

 

It’s about more than filling a seat, and all of our talent solutions can be matched with training and development beyond our supportive onboarding process. 

 

We’re your talent partner for attracting, ramping, and retaining the best of the best; our “Pareto approach” spots potential in every candidate we place (from early career all the way through to C-suite executives.)

Our clients

Trusted bythe best

We have successfully helped hundreds of organisations with their recruitment, training & outsourcing processes. Since 1995, we have been delivering successful placements, courses and support to businesses from every industry sector and market.

Dell
Smoove
Tyl by NatWest
Wavin

CASE STUDY

Apprenticeship

Dell is a global technology leader dedicated to enhancing lives through its extraordinary capabilities. Dell's influence extends worldwide from innovative hybrid cloud solutions and high-performance computing to impactful social initiatives and sustainability endeavours.

After establishing a partnership with Pareto, Dell used their 2023 apprenticeship funding to create a specific apprentice programme for their public sector sales team. For many years, Dell focussed on their graduate programme to provide early career talent for their sales teams However, with the expansion of suitable frameworks under the UK government apprentice programmes, and specifically the Pareto sales programmes, Dell saw it as a perfect pairing to explore how this talent could be utilised within the organisation.

The programme aimed to address some misconceptions about apprentices. There was a concern that apprentices might be perceived as lacking the knowledge, "life skills," and maturity commonly associated with graduates.

Additionally, Dell wanted to ensure a smooth integration of apprentices into the sales organisation to minimise the risk of challenges and failures during their onboarding process. The goal was to create a supportive environment for apprentices to transition seamlessly into their roles within the company.

Problems faced

  1. Lack of public sector talent pipeline beyond graduates.
  2. Underutilised ESG potential for early careers; negative apprentice perceptions.
  3. Need for ground-up sales integration and clear career paths for sustained talent.

Apprenticeship success

  1. Initial apprentices exceeded 18-month readiness expectations within 6 months.
  2. Pareto partnership is an effective talent pipeline for Dell.
  3. Strong performance will accelerate apprentices to commission-based roles.
    Dell's programme offers stable, long-term careers with progression.
4
additional apprenticeships funded
3x
faster to achieve apprentice readiness

CASE STUDY

Training

With nineteen years of expertise, Smoove has been revolutionising the software solutions space, providing unparalleled options and efficiency to the housing market. Their innovative products have significantly streamlined operations for home movers, conveyancing professionals, and estate agents, facilitating time-saving and enhancing communication between all involved parties. 

The Smoove team's main goal is to contact mortgage brokers throughout the UK, encouraging them to utilise property technology solutions. The team comprises diverse experience levels, ranging from experienced sales professionals with over 20 years of mortgage broker experience to university graduates.

Smoove's sales team faces several challenges in communicating with their target audience, mortgage brokers, via telephone. These brokers are incredibly busy individuals, and engaging with them has, in the past, proved difficult as Smoove's offerings may not be their main priority. Additionally, the Smoove team struggles to assert their value during interactions due to the brokers' competing priorities, leading to a need for a mindset shift within the team. 

Overcoming these challenges requires Smoove to find ways to capture the brokers' attention, foster meaningful engagement, and confidently convey their value proposition during conversations.

Furthermore, using their skilled data analyst team, Smoove can track conversation outcomes to gauge the likelihood of securing sales. Despite initial progress before Pareto's training, they wanted to refine their approach further to achieve greater success. Their primary goal focused on optimising conversations to boost the probability of customers purchasing their products. 

 

Requirements Results
  • Training the sales team in consultative techniques will improve engagement with brokers, help them understand their needs, and demonstrate value.
  • Five team members went from averaging a sale out of every 10 conversations to a sale out of every 3.
  • Change the team's mindset around engaging with brokers, who often undervalue themselves due to concerns about infringing on a broker's schedule.
  • Change in team mindset and improved confidence when initiating a call with a client has improved client engagement.
  • Improve client conversations to boost the chance of product purchase, utilising data analytics to track outcomes and fine-tune communication strategies.
  • Calls accepted by clients went from under 20% in October and November 2023 to 25% in January.
 
  • Developed skills that will support the team with their future career development.

 

The Solution

Build confidence and change the mindset of the team when engaging with new and existing customers. 

  • Pareto implemented tailored training sessions focusing on crucial aspects such as mindset, communication, and sales techniques. 
  • Through these sessions, the team at Smoove were equipped with the necessary skills and confidence to engage effectively with both new and existing customers and demonstrate value. 

Increase the number of calls accepted by clients.

  • Introduced questioning techniques like funnel questioning, which provided a structured approach to conversations and boosted the team's confidence in their conversational skills.
  • Pareto conducted an evaluation of communication styles and personas within the team, allowing for the adaptation of communication strategies based on the client's characteristics. This approach ensured that interactions were optimised for various scenarios, whether dealing with pragmatic or analytical clients.

Increase the number of successful sales per interaction.

  • By honing these skills over a four-month training programme involving 15 Smoove team members, Pareto facilitated a significant improvement in call acceptance rates and the number of successful sales per interaction.

The Results

One of the team's biggest challenges was a fear of disrupting their customer's busy schedules, impacting the team's confidence in engaging with clients. By changing the approach to the call, particularly the initial introduction, Smoove have seen engagement levels increase. 

In October and November 2023, the number of people engaging in telephone conversations was less than 20%. Following the training, Smoove have seen this increase to 25% in January 2024. This success shows that clients see good value in engaging in conversation with the team.

The change of mindset, behaviours, and engagement success has seen Smoove’s data show that the team averaged a sale from every 10 customers they had spoken to. Following the training, in January 2024, five team members averaged a sale out of every three conversations. 

Following their recent training session, Pareto encouraged the team to implement biannual SMART targets for each sales agent. During quarterly reviews, progress against these targets is assessed. If targets are missed, then analysis is conducted to understand why, potentially revisiting training topics or exploring new angles. Through this structured approach, the team continuously strives to meet and exceed their goals.

The Pareto training sessions have also equipped the team with enduring skills that extend well into the future, significantly enhancing their career advancement prospects.

 

Problems faced

  • Training the sales team in consultative techniques will improve engagement with brokers, help them understand their needs, and demonstrate value.

  • Change the team's mindset around engaging with brokers, who often undervalue themselves due to concerns about infringing on a broker's schedule.

  • Utilise data analytics to track outcomes and fine-tune communication strategies, directly boosting product purchase rates.


Results

  • Change in team mindset and improved confidence when initiating a call with a client has improved client engagement.
  • Developed skills that will support the team with their future career development.
233%
increase in conversion
6%
minimum increase of calls accepted

CASE STUDY

Training

Tyl and Pareto began working together towards the end of 2022 when Lisa Range, the firm's Chief Commercial Officer, commissioned Pareto to start the sales training initiative. 

Lisa identified specific challenges within the Sales team, particularly a shortfall in employing a consultative sales approach. One noteworthy observation was the team's tendency to ask limited questions, assuming they had a sufficient understanding of the customer's needs. This approach provided customers with excess information, resulting in customer disengagement and loss.

The issue of 'feature dumping' also surfaced as a concern, causing customers to feel overwhelmed and, at times, dissuaded from further engagement. In response to these findings, there is a recognised need to reassess and refine the team's approach to customer interactions, emphasising a consultative and measured sales methodology to foster more constructive engagements.

 

Requirements Results
  • Opportunity to embed a sales coaching culture
  • The creation of an ongoing role-play and observation culture
  • Limited observation or call monitoring culture
  • Development of a quarterly internal accreditation programme with a bronze, silver, and gold marking system
  • Reduce the need for repeat calls and increase conversion
  • Increase of conversion rate from 17% in 2022 to over 21% YTD in 2024
 
  • 2023 sales performance doubled from 2022

 

The Solution

Provide a Customised Sales Training Programme

Challenge - The sales team lacked communication, consultative, and conversion skills. 

  • Core Elements of the Sales Process.

  • Implemented training across Sales and Leadership Teams.

  • Participants engaged in a personalised, in-person two-day training session at the Tyl offices, gaining the expertise and abilities essential for the successful implementation of the post-programme.

  • A one-day coaching session conducted on the sales floor, fostering positive workplace behaviors while also facilitating the implementation of skills and knowledge.

Leadership Team Development

Challenge - An inexperienced team and organisational skills gaps

  • Enhanced coaching skills within the leadership team.

  • A two-hour Management Fast Track session aimed at ensuring understanding and effective integration of the sellers' training.

  • Implementation of the Management Skills Scan to facilitate the identification of skill gaps, strategise coaching, and plan for succession.

  • Two days devoted to performance management, fostering accountability and developing skilled, engaged sales professionals who are aligned with their plans and objectives.

  • This 1.5-day individual accreditation is focused on coaching and developing others, providing feedback and success plans to instil accountability for their personal management development.

Key Actions Developed Following the Sales Training Programme:

  • Set Up Slack Chats - Slack chats were established for each cohort to facilitate ongoing collaboration and knowledge-sharing. This platform served as a space for exchanging best practices and discussions related to the training. 

  • Set up an Internal Accreditation -  Due to the success of the leadership accreditations, Tyl set up their own internal accreditation, running every quarter to help them understand the progress and development areas of the sales team.  

  • Presentations - As part of the accreditation, the team was asked to do a 10-minute presentation on what they had learned through the Pareto training, what they’d embedded so far, and what they were still working on. 

  • Recorded Observed Role Plays - The leader would first role-play with an internal leader observing and it being filmed. The leaders would then watch the video back and critique themselves. They would then discuss their critique with the trainer and senior leaders. This leads to a pass or fail result. 

  • Created Skills-Focused Observation Forms - Tyl updated their observation forms to reflect the skill progression and changes from the Pareto training. The gold, silver, and bronze scoring system was implemented to drive a ‘one and done’ approach, which helped to reduce the number of repeat calls to a lead and close the sale on the initial call. 

Due to the success of the accreditations, Tyl have continued to do these once every quarter and will follow the same format, assess the sales team’s skills, and ask the key questions - what are you still working on with your Pareto skills? What’s going well? What still needs improvement? 

The Results

This has been a significant shift in mindset for the business, as before Lisa joined the company in 2022, there were limited observations and no call monitoring, meaning there was little scope for making improvements and developing the sales team. 

One of the most significant positives from the training is the impact on conversion rates. Tyl's conversion target for 2023 was 19% across all lead types, up from 17% in 2022. While there were initial challenges in the early weeks, with conversion dropping to 15% while changes from the training were made and the team were trying to embed their new skills, the rate is now at 21%, exceeding the initial target. This increased conversion has led to Tyl doubling their sales vs 2022.

Furthermore, going into 2023, Tyl had an inexperienced team, with a third of the team brand new to the company. Following Pareto training, the team are heading into 2024 with more experience, confidence, and enhanced skills to continue to drive the conversation rate even higher and provide outstanding customer service.

Realise your business's potential with Pareto's coaching and training expertise.

 

 

Problems faced

    • Limited questions led to customer disengagement and loss.

    • 'Feature dumping' overwhelmed and dissuaded customers.

Sales team successes

  1. The conversion rate increased from 17% in 2022 to over 21% YTD in 2024.

  2. Overall sales performance doubled.

  3. A continuous role-play and observation culture was created to improve skills.

  4. A quarterly internal accreditation programme with a bronze, silver, and gold marking system was developed.

3%
conversion rate increase
2x
sales performance doubled YOY

CASE STUDY

Training

Wavin are the UK’s leading supplier and manufacturer of plastic draining piping solutions for below and above-ground projects. Due to their status as a market-leading contributor to the built environment, they are committed to leading the industry in sustainability by 2025.

Wavin commenced its partnership with Pareto in December 2022 when it needed a professional sales training provider to support the recruitment and development of their new cohort of 8 branch developers. Wavin operates in the built environment, which, while a highly rewarding and exciting industry to work in, can be demanding and challenging for new recruits. 

Wavin wanted a programme that ensured that the new employees had the skills, knowledge, and support they needed throughout their first year with the business to succeed in their role. 

Alongside developing their skills and knowledge, Wavin wanted the sales training to drive retention rates of their new starters and enable them to see this as the start of a long and prosperous career with the company. 

 

Requirements Results
  • Identify and place 8 high-quality branch developers.
  • Over 87% retention rate of the branch developers placed.
  • A flexible, tailored, long-term sales training program for Wavin’s new branch developers.
  • Pareto's sales training enabled branch developers to boost the sales of a Wavin stockist by 65%.
  • Boost talent retention rates of new starters.
  • Supported the negotiation of new contracts with new stocklists.
  • Support with challenges experienced by employees in their first year with the business.
  • Developed performance improvement plans to support new employees throughout the programme.

 

The Solution

Assessment and Deployment of High-calibre Candidates 

Challenge - Finding high-potential and dedicated candidates to begin a branch developer career with Wavin. 

  • Pareto’s internal recruitment team conducted thorough telephone interviews and screening calls for applicants to assess their suitability for their vacancies. 

  • A shortlist of 26 individuals was subsequently invited to an assessment day. During the session, the candidates were assessed against numerous personality-based competencies in line with Wavin's ideal candidate profile and taken through a variety of different tasks, including self-introductions, group activities, and presentations.  

  • The result was that eight outstanding candidates were offered the opportunity to join the Wavin team.

Designed a Flexible Sales Training Course

Challenge - Not overloading new recruits in a single training session but embedding it throughout the year.

  • Pareto adopted a strategic approach to training the new employees. The programme was deliberately divided into five 2-day training courses spread across the year. The courses are aligned to the Wavin sales process, supporting sales essentials through to account development, giving the cohort fundamental sales skills to be successful and deliver a return on expectation.

  • This flexible training timeline provided a long-term and focused learning experience. 

  • It also allowed the branch developers to actively apply and enhance their skills in real-world field activities throughout the programme.

  • A fast-track management and coaching enablement supported the programme to ensure that managers had the tools and techniques to embed and lead the team to success.

Tailored the Training to the Needs of the Business and Participants 

Challenge - Ensuring the training addressed the needs of the business and participants. 

  • Before each training session, the Pareto trainer met with Chris Lockwood, Wavin's Branch Development Manager. In these sessions, they discussed the details of the training agenda, outlined the objectives, and discussed practical examples directly related to the daily responsibilities of sales professionals at Wavin. 

  • This meticulous planning and coordination were instrumental in ensuring that the training content was precisely aligned with the participants' roles and the specific work environments they encountered with Wavin. 

Interactive and Engaging Sessions 

Challenge - Avoid ‘death by PowerPoint’ and allow participants to communicate and express ideas.  

  • The training programme featured both presentations by the trainer and breakout sessions. In the breakout sessions, participants worked on individual tasks and later regrouped to share results, exchange ideas, and strengthen communication within the team. 

  • This approach aimed to deliver a comprehensive and engaging learning experience, combining informative sessions with active participation to ensure a clear understanding and positive reception from the team.

Pareto Supported with Improvement Programmes

Challenge - Wavin needed support to address any challenges the participants had throughout the sales training. 

  • Pareto proactively addressed challenges related to the new starters' development, such as time management or communication. Working in partnership with Wavin's HR team, they implemented month-long improvement plans. 

  • These plans provided participants with clear expectations, actionable steps for improvement, and necessary support. The focus extended beyond professional skill development, emphasising a holistic approach to individual growth within the business. 

Wavin’s Actions to Support the Pareto Training 

Chris provided valuable support to the new branch developers by pairing each of them with either himself or a technical sales manager for a two-week field experience. This immersive training covered various aspects of the job, including:

  • Merchandising 

  • Trade days 

  • Customer visits 

  • Branch audits

  • How to get past gatekeepers

After this initial field experience, the new developers were strategically paired with seasoned colleagues to concentrate on specific areas of development for designated periods. For instance, they would dedicate focused weeks to activities such as trade days, allowing them to deepen their understanding and expertise in specific aspects of their role.

These field experiences allowed the new starters to apply their Pareto training in practical situations, enhancing their confidence and skill set.

The Results

Seven out of the eight branch developers who joined more than 12 months ago have been successfully retained, highlighting the positive impact of Pareto's training on their onboarding process. The training has been instrumental in driving the essential skills and attitudes required for the branch developers to thrive in their roles.

Pareto's training brought about notable improvements in negotiation skills, specifically in addressing issues related to stockists' presentation and stock management. Successful communication and negotiation with a particular stockist resulted in a significant 65% increase in sales.

Following Pareto's support with the employee improvement programmes, Wavin saw a marked improvement in the conduct and performance of employees experiencing challenges in their roles. This highlighted that Pareto's support goes beyond just providing sales training; they are focused on the well-being and behaviours of the participants in their day-to-day roles.

The sales training's impact became evident in real-life scenarios when a participant utilised the acquired skills during a trade day to commence negotiations for a new account with a non-Wavin stockist. In this situation, the team member used the following skills:

  • Product knowledge

  • Storytelling and presentation

  • Asking discovery questions 

  • Strategies for getting past gatekeepers

  • Overcoming objections

The team, having personally experienced and appreciated the benefits of the course, actively communicated their willingness to support upcoming programmes for new branch developers at Wavin. Their enthusiasm stems from the desire to ensure that incoming hires receive the same level of value and benefit from the sales training.

 

Problems faced

  1. Identify and place 8 high-quality branch developers.
  2. A flexible, tailored, long-term sales training programme for Wavin’s new branch developers.
  3. Boost talent retention rates of new starters.
  4. Support with challenges experienced by employees in their first year with the business.

Results

  1. Supported the negotiation of new contracts with new stocklists.
  2. Developed performance improvement plans to support new employees throughout the programme.
87%+
retention of branch developers
65%
increase in Wavin stockist sales
Star

The talent partner of choice for

The numbers

What doour clients and candidates say?

Workmonitor 2025

The number of workers who would quit if they weren't offered opportunities to "future-proof" their skills

0%
2024
0%
2025

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Proficiency in using AI tools

0%
Gen Z
0%
Millennials
0%
Gen X

What Pareto delivers

Wondering what you'll get when you partner with Pareto?

%
good/excellent rating from our clients
K
sales professionals trained in 2024
K
placed into sales roles
days
average placement time
%
retention after 12 months
K
monthly applications
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Let’s talk

Whether you're looking for a career change or have a business need, we're here to help. Use the form to send a message, or visit our Contact Us page.

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candidate@pareto.co.uk

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